Price: Around £100,000\
Release Date: 2013
Maserati has unveiled its first SUV. The Kubang aims to target customers of the Porsche Cayenne. However in order to win over American and Asian markets, The company has had no choice but to offer a luxury 4×4. This is because Maserati is very quickly expanding in North America, Russia, China and
India; where Cash rich buyers are looking for their own luxury Suv.
However If Maseratti want to compete with the "off-roading" market leaders, i believe that they must make a hybrid version of the Kubang too, Land Rover is already preparing a hybrid Range Rover and Porsche already makes a hybrid Cayenne, they simply won't be able to compete. Another issue is the price, it may be a little high for the cost conscious customers of 2011. Starting at £28,000 surely the new Range Rover Evoque is a more attractive deal compared to forking out £100,000 for the new kubang?
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